Sales Transformation and self-service video
Why Sales Transformation? Buyers are researching on their own instead of talking to sales.
You may have noticed that more and more sales management roles are adding “Sales Transformation” to their job descriptions. It’s not hard to see why. Today buyers spend 80% their buying time researching independently and talking with other decision-makers on their team (Gartner). 99% of B2B buyers would opt to make new purchases through self-service, if […]
