How to use video to differentiate your technology solution

use video to differentiate your tech solution
Tech providers struggle to differentiate their solutions. You can use video to make your differentiator stand out — as long as you don't ask the viewer to absorb too much.

For many B2B products and services, technology itself is a big differentiator. But vendors of these technology solutions often struggle to differentiate their own solutions. It’s a problem because, according to Gartner research, when technology buyers aren’t sure what makes a solution different, they don’t buy from that vendor. When you use video to differentiate, […]