How to use video to differentiate your technology solution

Tech providers struggle to differentiate their solutions. You can use video to make your differentiator stand out — as long as you don't ask the viewer to absorb too much.
For many B2B products and services, technology itself is a big differentiator. But vendors of these technology solutions often struggle to differentiate their own solutions. It’s a problem because, according to Gartner research, when technology buyers aren’t sure what makes a solution different, they don’t buy from that vendor. When you use video to differentiate, […]