What types of videos can influence B2B buying decisions?
75% of consumers say they've bought a product after watching a video about it. What makes video valuable to a consumer can also affect B2B buying decisions.
A notable difference between B2c and B2B buying decisions is that most consumers (75%) say they’ve placed orders immediately after watching a video. That may happen with some B2B products, but not the enterprise technology solution videos my company specializes in. Still, B2B buyers are also consumers. So it’s worth taking a look at the […]
