What makes trusted video content?
Research shows that B2B buyers aren't consuming as many pieces of vendor content as they used to. So it pays to do whatever you can to make content authoritative.
Two out of three B2B buyers strongly agree that the use of more data and research would improve the quality of the content provided by vendors, according to Demand Gen Report data. There’s plenty of other research to support the common-sense notion that buyers will prefer content the feels authoritative and trustworthy over content that’s […]
