Don’t even think about video content
If you think of video as a type of "content" — stop. A marketing strategy based on video content makes about as much sense as a strategy based on words or pictures.
You often see references to “video content” in articles comparing different types of content for sales enablement and content marketing, in this blog post and elsewhere. But, if you think about it, we don’t make video content. Nobody does, because video isn’t a “content type” like white papers, case studies, and other established genres. With […]
