Video tactics for the modern B2B buying experience
Video tactics or video content? Thinking tactically about video for sales communication can lead to better sales-marketing collaboration.
A fascinating new research report by Forrester’s Laura Ramos finds that companies waste a ton of money on content that “buyers don’t want and sellers won’t use.” The survey of marketing decision-makers reveals that few of them think they have a complete understanding of exactly what content sales needs, although they recognize that the sales process […]
