Video: The Buyer Enablement Tool
The idea of "Buyer Enablement" is to make the buying process easier for buyers by providing the resources and information they need when they need it.
Gartner, the leading supplier of categories to the Information Technology Industry, has come out with a new one: Buyer Enablement Tools. “Today’s buying journey isn’t just hard — it has reached a tipping point where it’s become nearly unnavigable without a significant amount of help,” according to Brent Adamson, principal executive advisor at Gartner. “Much […]
