What kind of video do you need in sales communication?
Creating the 'eureka' moment that differentiates you from competitors is a challenge, especially late in the sales process. Tailored messaging is essential. Make the message easy to share with video.
“Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. At first glance, its results seem to say “Not really.” Most buyers only engage with salespeople after they have identified their needs. Many buyers have already identified a solution before engaging […]
