Why you need new types of video: all marketing is consumer marketing
Both B2B and B2C sellers are increasingly competing on customer experience because their products are increasingly "commoditized." This calls for new types of video.
Is B2B to be B2C? That is the question. Marc Brown, who analyzes digital marketing strategy, trends and practices at Gartner, argues persuasively that the differences between B2B and B2C are are rapidly disappearing. This trend has important implications for sales and marketing video production, and for content marketing in general. And it supports the case […]
