A video positioning statement? Why not?
This video positioning statement for Technology Business Video follows the tried-and-true formula used in most positioning statement documents. But images and motion graphics make it feel a lot less formulaic.
“Okay, I know what we are talking about. I get it.” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes, who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement? Neither had we. Neither do lots of companies. Positioning, […]
