How to use video
Figuring out how to use video strategically can be a challenge. But it's not hard to figure out what it is that prospects need to understand in order to proceed along the buyer's journey.
Video content managers and technology marketing analysts say that many solution marketers complain that they just don’t understand how to use video. They like it. Sales teams like it. They know it’s effective. They want to use it more. But they don’t feel confident deciding just what kind of video to make. Videos for the […]
