Conversational video content for sales enablement
Video content for sales enablement needs to help salespeople create engagement by forwarding the conversation.
Vidyard recently published an infographic that maps types of video productions (explainers, product info, chalk talks, personalized, etc.) to the customer lifecycle and suggests appropriate levels of production values for each genre. It’s worth a look. But this “generic” approach to video is mostly geared to marketing content that is essentially promotional. I don’t think […]
