What kind of video marketing strategy do you need?
By focusing video on the customer experience, you end up with a better-integrated content marketing strategy, not a a better video marketing strategy.
I’ve never liked the term video marketing. It’s not so much the ambiguity — we can all agree that “video marketing” and “marketing [of] video” are not the same thing. What bothers me is that “video marketing” implies that a video marketing strategy exists in isolation from the rest of your online marketing strategy. IBM recently published a […]
