Video as customer experience: watching with customer’s eyes
Watch your video with the customer's eye. A different frame of reference may suggest new approaches to videos for B2B marketing.
Is watchability the best frame of reference for B2B marketing videos? B2B buyers click on a marketing video expecting to get something out of it, and willing to pay for it in the currency of the Internet: their attention. To gauge video as customer experience, consider whether customers will come away feeling that they got what they paid […]
