Try a conversational approach to technology marketing video.
What makes a buyer decide to watch your video in the first place? The decision is a lot easier if the buyer is confident that he'll get some value from it.
Are your buyers “consuming” your technology marketing video content in order to learn about your solutions and what’s on the horizon for your industry? Without contacting sales? That’s the assumption underlying most inbound and content marketing. It’s strange, then, that most content marketing discussions and surveys treat video as tactic. Discussions usually mention video categories (e.g., “explainer […]
