Can technology marketing videos have empathy?
Puzzling out the risks your customer faces in the decision-making process can help you create more empathetic videos and other content that is more in line with what customers really want.
There’s little doubt that video as a medium can have empathy. Reality TV shows may increase empathy and bring out the best in us. But let’s consider the kind of videos I know best, technology marketing videos. These are mostly short, high-level solution overviews for lead generation or account management. What is empathy in marketing? The production of […]
