Tell B2B video viewers you take them seriously
People who invest their time in watching your B2B video want to be taken seriously. This is easy to overlook In the drive to deliver marketing "messages."
Malcolm Gladwell has said that, for him, the key to a good live presentation is to keep in mind that the audience wants to be taken seriously. This struck me as pertinent to the development and production of B2B video for inbound marketing and sales engagement. We imagine the audience browsing our collection of marketing content like bees collecting nectar. […]
