Videos for lead nurturing? They can do a lot more than you think.
With the rise of interactive video, there are lots of new ways to use video for lead nurturing
I’m talking about actual nurturing here, not creating leads or tipping them over the lip of the sales funnel. According to SiriusDecisions, 80% of unqualified leads today — understandably ignored by sales — will go on to buy from someone within the next 24 months. According to Jeff Cohen, a blogger for Oracle Marketing Cloud, […]
