Marketing video’s big fail. And how interactive web video succeeds.
The big fail is that marketing videos don't get click-throughs. But interactive web video is poised to fix that.
Explainer videos explain. Marketing videos create awareness. And then what? What do viewers actually do after they click the “Play” button? Who knows? This is marketing video’s big fail — an impersonal user experience that captures no user data. The big opportunity is interactive web video. This used to be specialist technology. It didn’t really scale. It didn’t work on […]
