More “delightfully nerdy” explainer storytelling styles
"Delightfully nerdy" is a great explainer storytelling style for tech buyers.
Technology buyers who are looking into a solution value insight on the buyer’s journey. That’s something video can deliver faster than any other medium. That’s why I’ve been advocating getting down in the weeds with a “delightfully nerdy” style of explainer storytelling — most recently here and here. Typical messaging about superior product features and benefits seldom […]
