“Delightfully nerdy” storytelling styles for high-tech marketing videos
Lots of techies consider themselves "delightfully nerdy." It's a good style to help your high-tech marketing videos connect.
In the twelve years we’ve been making high-tech marketing videos, we’ve occasionally mediated disputes between marketers and product managers over the question of what makes a video “too technical.” We like featuring as many technology differentiators as possible — probably not more than three or four in a short video — because we believe that buyers are […]
