Share the enthusiasm in subject matter expert videos
Enthusiasm comes across in any video, but it's not often on view in technology marketing videos. Make it work for you in subject matter expert videos.
What made Candace Payne’s Chewbacca Mom video so irresistible was sharing her enthusiasm. Shared enthusiasm obviously plays a big role in day-to-day buying decisions, too. Consumer marketing gets a big boost from customer video reviews, “influencer” tweets, tutorials on enthusiast websites, etc. B2B subject matter expert videos can share enthusiasm, too. Why don’t we see a lot of […]
