Six B2B explainer video “worst practices” (including some of mine)

Until recently, video was rare on the Internet, and people were grateful to find it because the prose (at least on tech company websites) was so dreary. A video on the home or product page was high-impact communication.  That was the case when we started making 2-Minute Explainer videos in 2004.  Now, video isn’t just […]

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