Matching video content to technology buying committees
LinkedIn recently came out with some research on technology buying that matches up well with Gartner’s re-imagining of the buying cycle, where members of a buying team cross back and forth as they progress through streams of activities designated Explore, Evaluate, Engage, and Experience. (discussed in a previous blog post.) The LinkedIn research uses the concept of a buying committee. […]
B2B content marketing videos that increase conversations
This article shares four ways we use to produce B2B content marketing videos that increase conversations. Someone recently asked me “Can B2B videos connect with people and start conversations on social media?” Well, obviously, people will talk about almost anything on social media, but in the context of B2B technology marketing, what you need to do is […]
