Stretch your 2023 video budget
Video is effective, necessary, and not inexpensive. Here are some guidelines you can use to plan your 2023 video marketing budget:
- DIY or semi-professional videos cost $1,500 – $3,000
- Professional-quality videos cost $5,000 – $20,000
- Ad agency-quality videos (as seen on TV) will run $25,000 – $50,000
- Top-of-the-line videos (as seen on the Super Bowl) cost well over $100,000
Here are three tactics for increasing the value of each individual video.
Standing apart from the competition is the most prevalent challenge salespeople faced in 2022, according to a recent Hubspot survey. A video that quickly explains what makes your solution truly outstanding will have a big impact.
Get four for the price of one
Professional-quality videos (like the ones we make) can be written in chapters, each describing a different benefit, or aimed at a specific role in the buying organization. The sales organization can share excerpted chapters with relevant contacts.
Use LinkedIn “native” video
According to LinkedIn, 78% of social sellers outsell peers who don’t use social media. Upload videos directly to LinkedIn instead of linking to videos you’ve already uploaded to YouTube or other platforms. LinkedIn gives these “native” videos preference in searches and feeds. And, since there aren’t as many good videos vying for attention on LinkedIn as there are elsewhere, a good video stands a better chance of standing out.
Check out the official Vimeo video marketing crash course from the popular platform for B2B video sharing.
That’s all for now.
Bruce McKenzie & Lorna Pautzke