Why you should upload videos to LinkedIn

If you think of LinkedIn as a directory of people, businesses, and opportunities, you may be overlooking an underutilized resource that kicks in whenever people are checking out you or your company: LinkedIn Native Video.

What is LinkedIn Native Video?

You probably already use LinkedIn to share links to videos you’ve posted on other platforms like YouTube. “Native” videos aren’t links — they are video files uploaded directly to, or created on, LinkedIn. The advantages?

• Given that native videos get 10 times more shares than video links on Facebook, the same should be true for LinkedIn native videos
• LinkedIn’s algorithm gives native videos preferential treatment in searches and feeds
• LinkedIn’s content generally does well in Google search results
• There’s a good chance your competitors aren’t taking advantage of this channel

Optimizing existing videos

As with other social media, most users connect to LinkedIn on their phones. Consequently, video in square or vertical format commands more screen real estate, so it takes longer to scroll past than videos in the horizontal HD format (16:9) commonly used for explainers, demos and most other business videos.

The simplest way to optimize horizontal videos for LinkedIn is to use editing software to place the existing video in the center of a square frame. Place titles or headlines above the video and captions under it. And now, you’ve got a video that communicates on three levels. (Captions are important because most people watch video on social media without sound.)

Include a helpful description

Your optimized video will be sure to catch the eye — but it’s more likely to get watched if the text around it helps people evaluate its relevance to them. Include links to your other relevant content, too.

Add hashtags

Meaningful hashtags really can help your video reach the right people. Here’s The Only Article You Need To Read About LinkedIn Hashtags.

ICYMI

Along the same lines, it’s a good idea to keep up to date with the Always Up-to-Date Guide to Social Media Video Specs

That’s all for now.