Reusable and insight-rich marketing assets

Virtual events can outperform real ones

Hello <<First Name>>

80% of marketers think that their virtual and hybrid events could outperform in-person events, though most say they have a long way to go. According to a new Forrester report, “Events are evolving from a marketing tactic with questionable measurable returns to a digitized customer experience that produces reusable and insight-rich marketing assets.”

Many of the 200 marketers interviewed agreed that virtual and hybrid (in-person + streaming) events can deliver these advantages:

  • more attendees
  • greater flexibility for attendees to attend multiple sessions
  • better analytics

Strategies to optimize virtual events and to develop those “reusable and insight-rich marketing assets” certainly call for imaginative new approaches to using video in presentations, demos, and in followup engagement.[Source: Commissioned study conducted by Forrester Consulting on behalf of BlueJeans, January 2021]

Video length for social media

A thoughtful article discussing the ideal video length for different social media platforms, including formats and the impact on engagement, can be found here

That’s it for now. Stay well.

Bruce McKenzie & Lorna Pautzke