Reusable and insight-rich marketing assets
Virtual events can outperform real ones
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80% of marketers think that their virtual and hybrid events could outperform in-person events, though most say they have a long way to go. According to a new Forrester report, “Events are evolving from a marketing tactic with questionable measurable returns to a digitized customer experience that produces reusable and insight-rich marketing assets.”
Many of the 200 marketers interviewed agreed that virtual and hybrid (in-person + streaming) events can deliver these advantages:
- more attendees
- greater flexibility for attendees to attend multiple sessions
- better analytics
Strategies to optimize virtual events and to develop those “reusable and insight-rich marketing assets” certainly call for imaginative new approaches to using video in presentations, demos, and in followup engagement.[Source: Commissioned study conducted by Forrester Consulting on behalf of BlueJeans, January 2021]
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