Reusable and insight-rich marketing assets

Virtual events can outperform real ones

Hello <<First Name>>

80% of marketers think that their virtual and hybrid events could outperform in-person events, though most say they have a long way to go. According to a new Forrester report, “Events are evolving from a marketing tactic with questionable measurable returns to a digitized customer experience that produces reusable and insight-rich marketing assets.”

Many of the 200 marketers interviewed agreed that virtual and hybrid (in-person + streaming) events can deliver these advantages:

more attendees
greater flexibility for attendees to attend multiple sessions
better analytics

Strategies to optimize virtual events and to develop those “reusable and insight-rich marketing assets” certainly call for imaginative new approaches to using video in presentations, demos, and in followup engagement.[Source: Commissioned study conducted by Forrester Consulting on behalf of BlueJeans, January 2021]

Video length for social media

A thoughtful article discussing the ideal video length for different social media platforms, including formats and the impact on engagement, can be found here https://www.dontpaniclondon.com/the-ideal-length-of-video-for-different-social-media-platforms/.

That’s it for now. Stay well.

Bruce McKenzie & Lorna Pautzke