Recommendations for improving online sales conversations

Using video for superior sales demos

Hello <<First Name>>

Do’s and Don’ts

Most of us are becoming more comfortable with online video meetings. We recommend the HubSpot/Zoom’ publication Using Video for Sales. It’s especially strong on demos, with tips on documenting demo click paths, renouncing PowerPoint, following up, and more.

Give Vimeo a try

To be sure, there are many reasons why every business should share videos on YouTube, including SEO and the fact that it’s free. But if you’ve got several people collaborating on video production, you should consider adding Vimeo (free trial) for its team features, including time-coded reviewer comments, versioning, and file sharing. And Vimeo-hosted videos embedded on your website will play free of the clutter YouTube imposes.

Try Interactive Video.

You can enhance videos with clickable navigation buttons, polls, quizzes, supplementary text and graphics, and other interactive elements with open source software from H5P. It is compatible with WordPress and other CMS.


Enhancements in Zoom 5.0 are mostly related to security and controlling who can join and what privileges they have. There are minor improvements to the user interface and controls, too.

We hope your sales team finds these resources useful.

Stay well.

Bruce McKenzie & Lorna Pautzke