Getting the word out

Platforms for sharing video

Even though every B2B seller (and everyone else) is producing more video content than ever, it’s easy to overlook the fact that video content doesn’t work its magic unless it’s shared.

Dedicated video sharing platforms and tools

There are lots of business-oriented platforms for sharing video, each with its own capabilities, use cases, and costs ranging from $0 to $1,000+ per month. Here’s a list of the 25 best tools to share videos online (compiled by one of companies on the list).

Under-utilized video platforms

Zoom, et. al.
By now, most businesspeople probably think video-conferencing solutions like Zoom are over-utilized. But, beyond deciding whether or not to turn on the webcam, most of us ignore these platforms’ ability to stream all kinds of content, including video. When was the last time you saw a meeting “room” energized by someone sharing a video clip? It’s easy to stand out in Zoom meeting if you’ve got a standout video clip.

Video messaging
Some subscription platforms make it easy to share “private” video messages securely. Video messaging — where you record yourself talking directly to the recipient, on-camera, off-camera, or both — is much better than email, especially if you can walking the recipient through a concept or a process in a way that they can share with colleagues. Some video messaging creation and sharing platforms (e.g. Loommmhmm) offer free trials to explore their tools for personalized video sharing.

That’s all for now.

Bruce McKenzie & Lorna Pautzke