Common mistakes when condensing information into a 2-minute video
1. Saying what goes without saying Promises such as “increased productivity” and “lower costs” are tough to deal with because they are among the benefits of technology in general, and all B2B technology products I can think of promise them. On the other hand, if those are the main benefits, you cannot not mention them. […]
The collaborative process for creating video marketing content
The most important thing According to a recent survey conducted in the LinkedIn B2B Technology Marketing Community, the three most important elements of effective content are “audience relevance” (71%), “engaging and compelling storytelling” (56%) and “triggers a response/action” (56.7%). Source: 2013 B2B Content Marketing Trends Report Request a copy here: http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013 These were the only […]
