Five9, a leading supplier of cloud contact center management software, commissioned these videos to target companies known as “contact center outsourcers” — companies who operate contact centers for other companies. Many of these outsourcer firms specialize in certain industries (e.g., healthcare). Productivity and the ability to handle peaks and valleys of contact center activity are crucial. The videos position the benefits of Five9’s software and services for IT, operations, and sales. Scripts for these videos were based on personas developed by the Five9 marketing team.