Why does a video cost what it costs?
It’s the creative effort that goes into a making a clearly explained technology solution video that accounts for most of the cost:
- script writing
- storyboard production
- music/sound design
The most variable of these creative labor costs is animation. There are lots of ways to deploy visual elements (animated characters, motion graphics, illustrations, photos, video inserts, icons, titles, transitions, etc.) to tell a story. Here are some some samples indicative of a wide range of styles and techniques, arranged roughly in order of creative cost. The most expensive style costs about four times as much as the least expensive one.