5 ways to make better technology videos than your competitors
Make better technology videos than your competitors — here are five ways 1. Focus on the action you want the viewer to take Everyone knows a video should have a call-to-action. This is often defined in terms of clicks or conversions. But if you’re marketing a complex technology solution, the action you really want is […]
Why technology marketing videos shouldn’t be funny
Getting people to chuckle is a good way to get them to keep watching your video. Good explainer video producers can deliver engaging, humorous videos, which turn out to be hugely popular with sales teams and executives in the companies that commission them. But, does this make them effective? I haven’t been able to turn […]
How to write explainer video scripts using case studies
This article will give you several examples of how to write explainer video scripts using case studies Marketing videos, particularly the two-minute (or less) videos my company specializes in, try to encompass a great deal of product information in a very small space (250 words is how I think of it). You might think that […]
Explainer videos for prospects who avoid “marketing” videos
“Make sure it’s not too sales-y” is a request we’re hearing more often when we begin scripting a marketing explainer video for prospects that don’t want to see a marketing video. A software company CMO recently told us that his buyers, mainly software developers, Do NOT want to be marketed to DO want video, not reading material When we began making […]
5 things your B2B video script needs to avoid
A one-minute B2B video script should contain about 125 words. Any more and it will start to sound like a list of side effects at the end of a pharmaceutical commercial. Assume that the first 30 seconds are more important than the second 30 seconds. So the first 60 words are crucial, and they need to be very, […]
How many seconds do I have to get to the point of a video?
A recent discussion in our LinkedIn group Video for Technology Sales and Marketing took up the question of viewer attention-span length from several points of view, and it got me thinking. How long we can realistically expect someone to watch a marketing video that doesn’t speak to their own specific need or interest? Is video […]
What are the best subjects for technology marketing videos (part 3)?
This is the third post in a “What are the best subjects for technology marketing videos?” series. Click here for Part 1 and here for Part 3 According to the social media analytics firm Simply Measured, video content gets shared 12 times as often as links and text posts combined. True, the videos behind this stat are […]
What are the best subjects for technology marketing videos? (part 2)
This is the second post in a “What are the best subjects for technology marketing videos?” series. Click here for Part 1 and here for Part 3 In a recent survey of B2B marketing and sales execs, one of the top obstacles to “video marketing success” was reported to be “creating compelling content” (45%, second only to […]
What are the best subjects for technology marketing videos? (Part 1)
This is the first post in a “What are the best subjects for technology marketing videos?” series. Click here for Part 2 and here for Part 3 Technology buyers are doing their own research before they contact sales. This opens up many new opportunities for marketers to deploy videos, because there’s no doubt that people who are doing […]
