TBV Insights
Marketing video’s big fail. And how interactive web video succeeds.
Explainer videos explain. Marketing videos create awareness. And then what? What do viewers actually do after they click the “Play” button? Who knows? This is marketing video’s big fail
5 questions you should ask about explainer video animation
“Animation” means breathing life into something. Explainer video animation is popular because just about any subject can be explained — without the need for actors, crews, and cameras.
Men vs. women? Which is the best explainer video narrator
We’re often asked whether there’s any reason to prefer a male or female explainer video narrator for tech-oriented videos. Our answer has always been “not really.” However, Ben
More “delightfully nerdy” explainer storytelling styles
Technology buyers who are looking into a solution value insight on the buyer’s journey. That’s something video can deliver faster than any other medium. That’s why
“Delightfully nerdy” storytelling styles for high-tech marketing videos
In the twelve years we’ve been making high-tech marketing videos, we’ve occasionally mediated disputes between marketers and product managers over the question of what makes a
The future of tech marketing video is closer than you think
Perhaps the most powerful driver of “digital transformation” has been the smart phone. And perhaps the most notable “transformation” as been the rise of video