Meet the Technology Business Video “Differentiators”
Bruce has been a public broadcasting executive, and a Fortune 50 marketing executive. He founded Business Information Graphics, along with Lorna Pautzke, in 1986, with the objective of creating sales and marketing collateral that would enable people to quickly grasp the value of a product or service. After producing award-winning docudramas, CD-ROMs, executive presentations and many other kinds of business presentations, he originated the “2-Minute Explainer” in 2004. He holds degrees from Dartmouth (BA), Boston U. (MS, Broadcast Journalism), and Univ. of Dallas (MBA).
Lorna held various positions in product management and B2B market research at a Fortune 50 company before teaming up with Bruce McKenzie to found Business Information Graphics. In addition to an ability to identify business problems quickly and express them cogently, she brings a wealth of experience in project management, editorial meticulousness, and insightful customer care to every project. She holds degrees from SUNY-Geneseo (BA) and Adelphi University (MBA).